An apparel brand focused on accentuating women's beauty and femininity. AIMIE is aimed towards people who are one step past fast fashion and is looking for more quality in an item.
Ami Sato (Creative Director)
Ami grew up in Hawaii and Japan going back and forth between countries as a child. At the age of 12, she started to model in Japan which led to her to learn a lot about fashion. At the age of 18, she moved back to Hawaii and started working at a high-end department store while attending vocational school.
Today, her past experiences led her to the creation of AIMIE where she seeks to produce fashionable items that make your mood lift when you look into your closet; items that you would want to keep for a very long time. She highly cherishes the brand and wanted many people to love the brand as well, therefore named the brand AIMIE which means love/ beloved.